Our company collects reviews via the independent service provider Junip. Junip uses automatic and manual measures to verify reviews.
A verified review had its identity confirmed via email and the review could be matched to a purchase made in Shopify. These reviews receive the "Verified Buyer" badge. This ensures that only customers who have actually purchased the product can leave a review with this badge.
A review without the "Verified Buyer" tag is a review that has been submitted and the reviewer has confirmed their identity via email. Reviews must be confirmed in order to be displayed. A review without the addition of "Verified Buyer" means that the reviewer's data cannot be directly assigned to any customer order. This may be due to the fact that the reviewer used a different email address to place the review and therefore the email address could not be matched to the order.